If you’re not a designer yourself, this is where a professional comes in. Though branding doesn’t need to be prescribed by trends in graphic design, logo trends should be at least considered as your business and brand personality develop. Your name in a nice typeface usually won’t differentiate you from the crowd, and even if you have a logo you love, it’s always a good idea to update your branding as you evolve as an artist. Logos tell a story in an instant and should communicate something (even intangibly) about what you do and who you are. It’s important not to downplay the significance of logo design. Understanding design, or building a relationship with a good graphic designer can have a big impact on yoursuccess. Make sure your logo represents you well, your social media is consistent, your business card sends the right message, and your website is clean, clear, and contemporary. First impressions are everything, and bad branding can very quickly turn customers away. 81 percent of consumers do online research before making a purchase decision, so your online presence is crucial to getting clients to notice you. No matter how long you’ve worked as a photographer, it’s important to frequently revisit how you’re presenting yourself. Your branding should match your artistry, personality, and specialties so that you’re putting your best foot forward when approaching or working with your clientèle. While certain visual concepts are shared between graphic design and photography, sometimes it’s necessary to build a relationship with a designer to brand yourself as well as you possibly can. In a world of saturated creative fields, artists are often forced to wear more than one hat, or rely on experts from other disciplines.Īs a photographer, knowing how graphic designers look for and think about photography can help you sell your work in a crowded marketplace. On the flip side, photographers often turn to graphic designers to help them develop their branding and brand identity. Graphic designers often heavily rely on photography to inject their digital work with a compelling and realistic three dimensionality, but it really isn’t a one way relationship. Graphic designers and photographers do dramatically different work, yet their visual artistry has more than a few similarities. Photography is an important part of branding. Using a camera is a creative outlet that can strengthen your abilities in ways applicable to a design process, and help you sell your work in a crowded marketplace. In this guest post, graphic design marketplace 99designs shares how photographers can benefit from graphic design and personal branding.
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